Dotcom First

Most founders discover that the exact dotcom for the name they want is either taken or unaffordable.

We engineer venture names where the exact dotcom is available to hand-register.

The Doctrine

What do we mean by Dotcom First?

When you start a new venture, make owning the exact dotcom your first priority.

If the dotcom for the name you want is taken or unaffordable, don't settle for .io or .ai or anything else. Keep working on the name until you find one where the dotcom is attainable.

If your venture doesn't own its exact dotcom domain, you should probably change your name.

— Paul Graham · Change Your Name

Case Studies

When we were naming Conceptiér, our own venture-creation company, we needed a name that captured two things — the origination of entirely new concepts, and the craft with which they are built into ventures. The dream domain was Conception.com. It was priced at over $2,000,000 which was unaffordable. The typical alternatives looked like this:

The Problem Conception.com $2,000,000+
  • Unaffordable aftermarket domain
Our Solution Conceptier.com $10
  • Hand-registered dotcom
  • Concept meets atelier
  • Feels elevated and poetic where Conception felt generic

Another example: Reasoneer, our enterprise AI venture. Our dream domains were Reason.com or Reasoning.com. Both unattainable. So we coined Reasoneer — Reason meets engineer. We hand-registered Reasoneer.com.

We have named over 25 ventures this way. DeVeere is that process made available to other founders — with the same dedication, taste and creative standards we apply to our own ventures.

Even the DeVeere.com domain was hand-registered — we wanted a name that felt like an established Mayfair firm or private bank, but without paying five figures for the domain.

How It Works
  1. 01

    Place your order

    Complete the naming brief and check out.

  2. 02

    We begin

    We will follow up with a few questions to better understand your brief and instincts. Async. Everything by email. We then research suitable names and send you first options within a few days.

  3. 03

    We iterate

    You give us feedback on our suggestions and we keep going until we find a name you're excited to move forward with. Most projects completed within one to two weeks.

The Price
$4,950 USD
Order Now

Your details.

Please enter your name.

Please enter a valid email address.

Do you have a mission statement or elevator pitch for this venture? If not, describe what it does in a sentence or two.

Please tell us about your venture.

Does this venture currently have a working name or website? If so, please share both.

Who is the primary audience for this venture?

Please describe your audience.

Where will this venture operate, and does the name need to speak to or evoke any particular geography or culture?

Please tell us about geography.

If money and domain availability were no object, what would you call this venture? List as many names as you like.

Please share at least one name.

What should this name feel like?

Optional. Select all that apply. Add your own below.

Please select at least one or describe the feeling below.

What other names have you explored or considered? Include any you have ruled out and why.

Optional but useful.

Name two or three companies whose names you genuinely admire — in any industry. What is it about each name that works for you?

Please share at least one.

Is there a word, place, person, concept or object that captures the soul of this venture — even if it seems completely unrelated to what it does? Share as many as come to mind.

Optional. This is often where the best names come from.

Is there anything about the origin, ambition or deeper purpose of this venture that you would want the name to quietly carry — even if most people would never know it was there?

Optional.

Are there any names, words, sounds or associations you want to avoid — and why?

Optional. Knowing what doesn't work is as useful as knowing what does.

Where is this venture in its journey, and when do you need the name?

e.g. Pre-launch, about to raise, already trading under a name we want to change.

Please tell us about your timeline.

Do you have any existing brand assets — or a visual direction in mind — that the name needs to work alongside?

Optional. e.g. a logo, colour palette, or simply a visual vibe you have in mind.

Is this your decision alone, or does the name need to be approved by others?

e.g. Co-founder, board, investors. This helps us understand how many rounds we may need.

Please let us know who is involved in this decision.

DeVeere · Dotcom First · naming@deveere.com