Dotcom First

We engineer venture names where the dotcom domain can be hand-registered.

Start Here — 4,950 USD
The Doctrine

What do we mean by Dotcom First?

When you start a new venture, make owning the exact dotcom your first priority.

If the dotcom for the name you want is taken or unaffordable, don't settle for .io or .ai or anything else. Keep working on the name until you find one where the dotcom is attainable.

If your venture doesn't own its exact dotcom domain, you should probably change your name.

— Paul Graham · Change Your Name, 2015

Case Studies

When we were naming our own venture-creation company, the ideal domain was Conception.com. It was priced at over $2,000,000 which was unaffordable. The alternatives looked like this:

The Problem Conception.com $2,000,000+
  • Unaffordable aftermarket domain
Our Solution Conceptier.com $10
  • Hand-registered dotcom
  • Concept meets atelier
  • Feels elevated and poetic where Conception felt generic

Another example: Reasoneer, our enterprise AI venture. We wanted Reason.com or Reasoning.com. Both unattainable. So we coined Reasoneer — Reason meets engineer. We hand-registered Reasoneer.com.

After doing this repeatedly for our own companies, we decided to make it available to other founders. The same dedication, taste and creative standards. Applied to your venture.

Even the DeVeere.com domain was hand-registered — we wanted a name that felt like an established Mayfair firm or private bank, but without paying five figures for the domain.

How It Works
  1. 01

    Place your order

    Complete our naming brief and checkout. Your brief tells us about your venture and the name you had in mind. We begin the same day.

  2. 02

    We get to work

    We treat every brief as if the venture were our own. We may follow up with a few questions about your brief. We then research suitable names and aim to send you first options within a few days.

  3. 03

    We keep going until you're excited to move forward

    If the first options aren't right, we go again. We then transfer your chosen dotcom to you with ten years registration included.

The Price
4,950 USD Flat fee
Start Here — 4,950 USD

Your details.

Please enter your name.

Please enter a valid email address.

Do you have a mission statement or elevator pitch for this venture? If not, describe what it does in a sentence or two.

Please tell us about your venture.

Who is the primary audience for this venture?

Please describe your audience.

Where will this venture operate, and does the name need to speak to or evoke any particular geography or culture?

Please tell us about geography.

If money and domain availability were no object, what would you call this venture? List as many names as you like.

Please share at least one name.

What should this name feel like?

Select all that apply. Add your own below.

Please select at least one or describe the feeling below.

What other names have you explored or considered? Include any you have ruled out and why.

Optional but useful.

Name two or three companies whose names you genuinely admire — in any industry. What is it about each name that works for you?

Please share at least one.

Is there a word, place, person, concept or object that captures the soul of this venture — even if it seems completely unrelated to what it does? Share as many as come to mind.

Optional. This is often where the best names come from.

Is there anything about the origin, ambition or deeper purpose of this venture that you would want the name to quietly carry — even if most people would never know it was there?

Optional.

Are there any names, words, sounds or associations you want to avoid — and why?

Optional. Knowing what doesn't work is as useful as knowing what does.

Where is this venture in its journey, and when do you need the name?

e.g. Pre-launch, about to raise, already trading under a name we want to change.

Please tell us about your timeline.

Do you have any existing brand assets — a logo, visual identity or brand colours — that the name needs to work alongside?

Optional.

Is this your decision alone, or does the name need to be approved by others?

e.g. Co-founder, board, investors. This helps us understand how many rounds we may need.

Please let us know who is involved in this decision.

✓

Your brief is complete.

Complete your purchase to begin. You will receive a confirmation immediately. First naming ideas within a few days. Most projects done within one to two weeks.

Complete Purchase — 4,950 USD If we cannot find one, we will refund you in full.
DeVeere · Dotcom First · naming@deveere.com